I think what this company is doing is brilliant, after being a decaf drinker on and off for the last 20 years I've seen my fair share of boring decaf. The subscription is just great coffee. The customer service is rapid as well and friendly speaking with one of the founders Ken. He really cares deeply about giving decaf drinkers the coffee they deserve, and wants to improve the company in every way possible. They only launched in November, really excited to see where this goes for them. Thanks!